There comes a day when we look at the vehicle we own and realize we would like to buy a new one. For most of us, it’s one of the most expensive purchases we'll make, and it’s accompanied by a mixture of excitement and some anxiety, for if we get it wrong, it could be very wrong indeed.
One way to reduce the room for error is to complete each purchasing stage in the right order. What do we mean by stages? Well, it becomes very clear once we look at some basic consumer buying behaviour. At the simplest level, there are five psychological stages involved in a purchase: need recognition (we feel the need for a new car), product research (we learn what’s out there), evaluation (we carefully consider everything learned through our research), the purchase decision (we carefully select the most suitable car), and post-purchase behaviour (we react positively or negatively to the choice we have made).
What happens when people make bad buying decisions is that they completely miss out the product research stage, allowing their excitement taking them to a point part-way through the evaluation, and then rapidly on to the purchase decision. Unfortunately, we all do it at some point, as it’s part of being human. However, to avoid a very expensive mistake, here’s how you should research your new car purchase.
By following these steps, you should be able to make the right purchase decision, and your post-purchase behaviour will reflect pleasure and satisfaction with your new car.
1800 Approved has been helping Australians get the best finance, insurance and warranty deals since 2008. Winner of the 2016 Asset Finance Broker of the Year Award, we have offices located in every major city throughout Australia. 1800 Approved prides itself on excellent customer service, using our network of over 30 lenders to ensure every single client gets the best possible deal.